Old Navy New Look

Well Old Navy has apparently been spending a lot of time at the drawing board recently, they have started their advertising for the Holiday season and let me just say, I think they all watched ample amounts of Tim Burton's Willy Wonka before drafting this campaign. Their new tv-spots revolve around a factory setting called Funnovations Inc. where many strange and colorful creations for the Old Navy customer. Using unorthodox and at times eerie imagery to get their point across, it really seems almost a bit too much for the eyes. Although, up until now they were using the talking mannequin ads that Crispin Porter and Bogusky came up with, so they are no strangers to the strange. Lord only knows what kind of crazy stuff this campaign will come up with next, or if it will make the long hall, but so far here are the first TV ads from the new Old Navy 2012.

Funnovation Inc. Tour

De-Pufferizer Room

Bootsy the Bootologist

Bootsy still weirds me out...