Alka Seltzer Bringing It Back

While watching the tele today I noticed an Alka Selzter commercial that seemed ordinary enough, but at the very end of spot the original mascot for the timeless product, Speedy, made a CGI cameo beside the packaging. I was kinda set aback, but I'm excited that they are breathing new life into an ancient mascot. I'm interested to see what more they do with the character. After doing a little research I found that they have had the CGI Speedy since Dec 2010 but to the best of my knowledge he hasn't shown up on screen until this recent spot, I may be wrong, but either way, I noticed.

Here is the link to the AS website. http://www.alka-seltzer.com/home/index.html